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Pay Per Click Management

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  Created an Online Quote System for the resale of GM Extended Warranties
Solution:
  Web Site, Lead Management, Quote System, & SEO
Recipient:
  Roberson Pontiac Buick GMC


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  Realtor website for Jacksonville Beach Real Estate
Solution:
  Web Site, Lead Management, MLS Inventory, & SEO
Recipient:
  Jacksonville Beach Realtor Sean Albertson




Pay Per Click Management

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Pay Per Click (PPC) Management

Pay Per Click (also known as paid placement, keyword buying/purchasing, or pay per ranking) is a method of driving highly targeted traffic from the search engines to your website by paying for your advertisements in search engines results.

The key players listed below syndicate their listing content across many of the highest trafficked search and directory sites on the web.

Review and visit the TOP 10 Pay Per Click Search Engines

Pay Per Click Benefits

  • Only pay when someone clicks
    As a compliment to any SEO strategy, Pay Per Click is a very effective way of attracting inexpensive, qualified traffic to your website.
  • Instant search engine ranking
    After your account is set up, your ad is approved, and your keyword bid is set you will see your listing appear immediately in the search engines.
  • Control & Flexibility
    You the advertiser can decide where your website will appear in the search engine rankings by the amount of your bid. If you are willing to outbid your competitors you can be in the number one position for each keyword or search term phrase. You also have the flexibility of changing your bid at anytime. Some search engine services are even offering localized bid requests for keywords (eg. "ppc" in Florida)
  • Low cost
    You only pay for actual click-throughs and can set limits on how much you want to spend on a daily and monthly basis.
  • Targeted Traffic
    Your online advertised listing appears under the keywords or search terms that you choose. You can even get localized in some search engines.



Pay Per Click Challenges

While participating in these programs seems simple enough, managing these "keyword buys" can easily become a full-time job.
  • Functionality
    There are hundreds of PPC programs on the Internet. Which one(s) should you use? How do you use them?
  • Requirements
    Each site has different requirements as well as methods of estimating costs and providing positioning that are constantly changing. For example Overture is based on bids alone while Google has a combination of bid amount and clickthrough rate.
  • Evolution of the Industry
    Are you competing against yourself? Tracking is difficult because these online search portals are constantly changing their partnerships.
  • Competition
    Where are they? Who are they? What are they doing? Can I leverage on their trends?
  • Strategy
    Strategy is more important than ever to attain your maximum ROI. What keywords or phrases are converting with the lowest cost per click? You must track this to succeed!
  • Time consuming
    You must choose keywords, monitor cost, rewrite ads, and update bids regularly. All while your competition is doing the same.



Pay Per Click Management

Let our experts get you better rankings faster, cheaper and more efficiently through
  • Thorough analysis of your market and competitors
  • Extensive keyword and search term research
  • Recommendations for selection of the Pay Per Click program best suited to your needs
  • Cost analysis to meet your budget and maximize your ROI
  • Regular monitoring of your keyword bids to ensure you maintain your rankings without overpaying (remain only $ 0.01 higher than your nearest competitor)
  • Complete monthly management and detailed monthly reports on all accounts

To request a Pay Per Click consultation




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