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Results:
Created an Online Quote System for the resale of GM Extended Warranties
Solution:
Web Site, Lead Management, Quote System, & SEO
Recipient:
Roberson Pontiac Buick GMC
Read All About it...
Results:
Realtor website for Jacksonville Beach Real Estate
Solution:
Web Site, Lead Management, MLS Inventory, & SEO
Recipient:
Jacksonville Beach Realtor Sean Albertson
Jacksonville Beach Real Estate
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Email Marketing Statistics |
Email marketing statistics are important to watch as the email
industry unfolds and develops into a matured respectful industry. Below you will
find last years email statistics compiled from various Internet sources.
We have extracted the email statistics that stick out for marketing purposes into this
first short list:
- 940 million Internet users worldwide
- 90% send and receive email, 95% in the U.S.
- 76% read their email when they first go online
- 34% of all email is filtered as spam
Following is the complete list of email statistics for your email marketing purposes:
2002 Email Statistics on usage
- 940 million Internet users worldwide
- 90% send and receive email, 95% in the U.S.
- 76% read their email when they first go online
- 2/3rds check email twice daily at home and six times or more each work day
- 70% receive permission email from online retailers
- 82% of online buyers have completed at least one purchase in response to an email promotion
Growth of email marketing statistics (IMT Strategies):
- marketing expenditures on email related marketing is expected to triple by 2005
- between 150 and 226 billion permission-based commercial emails will be distributed by 2003
- e-coupons, promotions and email marketing will increase to $19.3 billion by 2006
Most often sent permission-based emails:
- Specials/Offers from Online Retailers
- Specials/Offers From Local Firms
- Household Tips, Recipes, Crafts
Most popular types of permission-based emails:
- Transaction Confirmations
- Account Status Emails
- Recommendations from Friends
- Company Newsletters
- Customizable Information Updates
- Time-Based Reminders
- Rewards Programs
November 2002 Average Open and Click Rates:
- Open Rates: 30%-47.4%
- Click Rates: 8.5%
- Bounceback Rates: 13.3%
Top complaints about permission based email:
- Messages sent too frequently
- Nothing of value being sent
- Messages not targeted to interests
- Product I seldom buy
Percentage of All Email Filtered As Spam:
Print-at-home coupons (NPD):
- 27% of all Internet users regularly use e-coupons
- Fast food e-coupons are redeemed at a rate of 96%
- Grocery e-coupons are redeemed at a rate of 94%
- Toy e-coupons are redeemed at a rate of 87%
- Apparel and health e-coupons are redeemed at the same rate as offline coupons
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Do you want to receive email statistics in your email inbox?
- call us at: 904.866.4218
- or fill out our contact us form.
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Automotive Web Hosting
